Sara Feldman Presents "Effective Content Framework for Customer Success" and Annual OCSTC Business Meeting

From April 17, 2018 6:00 pm until April 17, 2018 8:30 pm
Categories: Chapter Meeting
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Registration closes at 11pm on Sunday, 4/15. 

Presentation Description

The core of customer success is based on understanding user objectives and reducing customer effort. If your content isn’t the best and quickest answer to your target users’ questions, then they will go elsewhere. Even Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent.

Learn about a user-focused framework to guide your content decisions and learn how to use the framework to develop effective content standards tailored to your customers.

About Sara Feldman

Sara Feldman has been a technical writer and editor for 10+ years, primarily in the software industry and focused on online support. She is experienced with Knowledge Management and certified in Knowledge Centered Service (KCS) and Google Analytics. Sara earned her B.S. in Technical Communication and Communication Studies from James Madison University. She is also on the leadership team for the San Diego chapter of STC.

Business Meeting

The annual chapter business meeting will be conducted at the April chapter meeting. The results of the election will be read, and the administrative council-elect will be installed.

In addition to formalizing the election results and installing the new officers, the annual business meeting also serves to partially satisfy IRS requirements for 501(c)(3) organizations and New York State requirements for nonprofit organizations. The chapter is required to notify its members of the time and location 30 days in advance of the annual business meeting.


OCSTC meetings follow the schedule below. We encourage all attendees to arrive by 6pm to do some informal networking (regardless of whether or not your ticket includes dinner). Bring business cards and a smile! 

  • 6pm to 6:45pm: Dinner and informal networking
  • 6:45pm to 7pm: OCSTC Administrative Council announcements
  • 7pm to 7:15pm: Break
  • 7:15pm-8:30pm: Presentation, Q&As, Wrap-Up


Ticket Type  Description Price
 Member  STC member; dinner and coffee service included  $27
 Nonmember  Not an STC member; dinner and coffee service included  $31
 Student  Current student; dinner and coffee service included  $20
 STC Member ONLY, Speaker Only  STC member; coffee service included  $12
 Nonmember, Speaker Only  Not an STC member; coffee service included  $15

Location and Parking

Doubletree Club Hotel—Orange County Airport
7 Hutton Centre Dr.
Santa Ana, California 92707-5794

There is another DoubleTree hotel nearby, so it’s easy to accidentally go to the wrong location if you do a search for “DoubleTree” on your phone, instead of searching for the exact address! 

The DoubleTree Club offers complimentary valet parking. If you prefer to self-park, tell the valet that you’re at the hotel for an OCSTC meeting, and ask if you can park yourself.