Jennifer Morse presents "Single Sourcing Secrets: 3 Techniques to Streamline Your Content Production in MadCap Flare"

From March 21, 2023 6:00 pm until March 21, 2023 7:45 pm
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MadCap Software offers a powerful content management platform that makes it easy for content developers to create, manage, and publish information all as a single source. In this session, we will review three important (often underutilized) content development techniques that are easy to implement and can have an instant and positive effect on the content your end users experience. By the end of this session, attendees will understand

  • how and when to create micro content;
  • how and when to create responsive content conditions; and
  • how to use analytics to develop and refine your single-sourcing strategy.

About the speaker

Jennifer is the VP of customer success at MadCap Software and has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Customer Success and Sales Engineering team, her focus is to promote customer onboarding, promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings.

Since joining MadCap Software in 2006, and prior to moving into the role of Customer Success, Jennifer played an integral role in managing the company’s growing sales organization by increasing market share in the United States, and the expansion into overseas markets, including Europe, the Middle East, and India.

Before joining MadCap Software, Jennifer was a Senior Product Consultant at Blue Sky Software/eHelp Corporation, where she sold RoboHelp® and RoboInfo to government agencies and educational institutions.

Jennifer earned a Bachelor of Arts in Biological Sciences from the University of California, Santa Barbara.


Pay what you can! The suggested donation is $10, but you're welcome to join us no matter what you contribute.

Meeting format

We'll keep things casual during this virtual event:

  • Network with each other and learning about job opportunities
  • Announce chapter news from OCSTC and surrounding chapters
  • Learn from our guest speaker with room for a Q&A at the end
  • Have fun!

How to join

You'll need to register for this event before the deadline. The day before the meeting or the morning of, you will get a Zoom meeting URL with a password emailed to the email address you used to register. 

Video is optional but encouraged.
Wearing earbuds or a headset is also highly recommended.

Visit to learn more about the video conferencing tool.