Sharon Burton Presents "The 10 Things I Know about Content & Content Development"

From September 17, 2019 6:00 pm until September 17, 2019 8:30 pm
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Categories: Chapter Meeting
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Registration closes at 11pm on Saturday, 9/14. 

About the Presentation

Sharon Burton is surprised to discover she has over 25 years in content development. Over these years, she’s been an employee, a consultant, a teacher, and product evangelist. She’s seen a lot of content and a lot of fads. In this talk, Sharon will cover 10 things she’s learned over a 25 year career about content and content development. Sharon will share her thoughts about at least:

* Why content matters
* Why customers care
* Why companies are usually wrong about the content they create
* Why Word is not your friend
* How tools solve problems
* How schedules drive content
* And other thoughts about our industry

About Sharon Burton

Sharon Burton is (usually) an amusing and fun speaker. She’s passionate about everything around content and content development and it shows in her talks. Currently she works remotely for PointClickCare, as the Content Management Specialist. Sharon is responsible for the geek bits around customer facing content that educates and helps nursing and back office staff in skilled nursing and senior living facilities take care of people.


OCSTC meetings follow the schedule below. We encourage all attendees to arrive by 6pm to do some informal networking (regardless of whether or not your ticket includes dinner). Bring business cards and a smile! 

  • 6pm to 6:45pm: Informal networking
  • 6:45pm to 7pm: OCSTC Administrative Council announcements
  • 7pm to 7:15pm: Break
  • 7:15pm-8:30pm: Presentation, Q&As, Wrap-Up


Ticket Type  Description Price
 Member  STC member; dinner and coffee service included  $27
 Nonmember  Not a member of STC; dinner and coffee service included  $31
 Student  Current student; dinner and coffee service included  $20
 Member ONLY, Speaker Only STC member; coffee service included  $12
 Nonmember, Speaker Only Not a member of STC; coffee service included  $15

Location and Parking


7 Hutton Centre Dr.
Santa Ana, California 92707-5794

There is another DoubleTree hotel nearby, so it’s easy to accidentally go to the wrong location if you do a search for “DoubleTree” on your phone, instead of searching for the exact address!

The DoubleTree Club offers complimentary valet parking. If you prefer to self-park, tell the valet that you’re at the hotel for an OCSTC meeting, and ask if you can park yourself.