2011-06-21 Howard Schwartz presents "So What's All the Fuss About Structured Authoring and DITA? The Basics, Career Benefits, ROI, and Best Practices for Adoption"

From June 21, 2011 11:00 am until June 21, 2011 2:00 pm
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Have you been wondering what "structured content" (or "DITA") is? Why are companies talking about it and requiring technical communicators to have structured content job skills? Is DITA just for big companies and software projects? And is DITA coming to an office near you?

Bring yourself up to date Tuesday, June 20, and hear Howard Schwartz's introduction to why and how organizations are moving to the structured content. He will introduce Darwin Information Typing Architecture (DITA), which is the "flavor" of structured content that technical writers use. He will describe situations for which it is most appropriate, and how you can use it to help your employment.

In addition, he will demonstrate the potential Return on Investment (ROI) for DITA using different size companies, and yours in particular! Howard will also share emerging best practices for applying DITA in the workplace, such as role changes, thinking in structure, and collaboration.  As a bonus, he will treat us to a demonstration of SDL's structured content technology suite.


About the Speaker

Howard Schwartz, Ph.D., is SVP of Content Technologies for SDL’s Structured Content Technologies division and has been responsible for the go to market strategy for the division and a lead for SDL in developing the company’s DITA and XML business strategies. Howard has fifteen years’ experience advising companies on the implementation of technology and best practices to streamline various parts of the global content lifecycle. Before leading SDL’s XML strategies, Howard was VP of Business Consulting for the SDL’s language technology organization. Howard joined SDL through the acquisition of Trados, where he played various executive roles including VP of Business Consulting and Marketing. Earlier in his career, Howard managed technical publications at Genesys Telecommunications. Howard has a Ph.D. from Brown University, a B.A. in Psychology from Duke University and has taught at Stanford, Indiana, Temple and Santa Clara Universities. He is author of a number of books and articles.