Case 3: Product Info Guide
Client: Corporate Telecontact Center
Origin: Internal version of external web site product
catalog
Status: Went live 1/97 with announcement in corporate
net news, updated 5/98 to include personnel contact info
for each product
Notes:
- * PIG-E replaced our printed product guide (which had
wide distribution throughout the company). The CTC uses
it to answer callers questions to the DuPont 800
numbers about DuPont products.
- * PIG-E gets short shrift from the information providers
(marketing communications folks and product stewards)
- * PIG-E data is lousy: 40% of automotive products have no
industry xref, 40% have no listed Uses.
- * I will probably get more use out of this in terms of
attracting attention of MC reps and product stewards for
the external web site data then the CTC will get.
- * The CTC was going to budget $50,000 for IS to develop
as an internal application using PowerBuilder. The
contact functionality is on hold for primarily political
reasons.