David K. Farkas
University of Washington
farkas@u.washington.edu
http://www.uwtc.washington.edu/faculty/farkas/farkas.html
The context: enormous change
| Ÿ | Print to digital media (Web). |
| Ÿ | Static to cinematic/static Web content. |
| Ÿ | Voice and wand vs. keyboard and mouse. |
We need academic, along with, professional training
| Ÿ | Defining "academic training" as conceptual and theoretical, future-oriented and speculative. |
| Ÿ | Defining "professional training" as current and directly and obviously practical. (Seen this way, universities often provide mostly professional training.) |
Value of academic training
| Ÿ | Prepares us for the future. |
| Ÿ | In our current jobs and assignments, we can more quickly understand new situations. |
Where do we find academic training?
| Ÿ | Certain courses—though many provide primarily professional training. |
| Ÿ | Reports of cutting-edge research projects from certain universities and corporate research centers (often available on the Web). |
| Ÿ | Academic books and articles. (Most trade books are more professional than academic.) |